Isabel Maritorena

Canadian · Mexican · Global Citizen

15 years of experience in the tourism industry

President of Skål Internacional Puebla 2026

Some people travel with their eyes. Isabel Maritorena travels with her whole being — every sense wide open to the world. Canadian by birth, Mexican at heart, and global citizen by calling, Isabel has made movement her way of life — not as an escape, but as a constant pursuit of what truly transforms: the genuine encounter with cultures, people, and unrepeatable moments.

For her, every destination is a school without walls. Every street she walks, every market she breathes in, every unexpected conversation with an artisan or a grandmother in a smoke-filled kitchen is a lesson no book can teach. Her philosophy is simple and powerful: life is learned by living it, and what we carry home from every journey is not the landscapes — it is the people who leave a mark on our story.

Traveler at Heart · Experience Curator ·
A Woman Who Breathes Mexico

Global Citizen, Mexican Soul

Isabel does not belong to a single place — she belongs to all of them. Her dual Canadian-Mexican identity is not a tension to be resolved; it is a richness that allows her to move between worlds with ease and grace. She speaks the language of international travelers while knowing the deep codes of Mexico: its silences, its colors, its particular way of welcoming the stranger.

She is naturally curious — about languages, about cultures unlike her own, about traditions that at first seem foreign and, upon closer look, reveal a universal wisdom. That curiosity is not superficial: it is the curiosity of an observer who touches every detail, who asks without intruding, who learns without judging.

Her adaptability is one of her greatest gifts. Isabel reads people before she speaks to them. She knows when a traveler needs silence before a landscape, when they need a story to give meaning to what they see, or when they simply need to hear: "you are in good hands here." That emotional intelligence — honed through years of practice and deepened by her Master's degree in Emotional Ecology — is what turns every Mexential experience into something truly singular.

Experience Curator · The Art of Detail

Isabel does not organize trips. Isabel designs experiences. There is a profound difference between the two: the first is logistics, the second is art. As Executive Director of Mexential Travel Designers, Isabel draws on 15 years of deep expertise in the tourism industry to craft itineraries that do not merely show Mexico — they make you feel it.

Her process begins long before the first reservation. It begins with deep listening: what is this traveler truly searching for? Not what they say they want, but what their heart needs to find. With that compass in hand, Isabel designs a journey that unfolds with natural flow — one step leading organically to the next, with no abrupt surprises or wasted time. Everything flows, as a great journey should.

Her curatorial eye allows her to notice what others walk past: the artisan workshop tucked in an alley no one photographs, the regional dish that never makes it onto the menu, the sunset view that only opens from that exact angle at that precise hour. Those details are her signature. They are the moments travelers recall long after they have returned home.

A Woman Who Feels Mexico

Some people know Mexico from books. Isabel knows it from the inside. She has lived its colors — the turquoise of Oaxaca, the amber of Izamal, the Mexican pink of Puebla, the deep green of its markets — not as a tourist but as someone who chooses to stay because something here speaks directly to her soul.

Her profound respect for the traditions and communities of Mexico makes her a genuine ambassador. Every Mexential experience she designs is built on that foundation: revealing a real, living, generous Mexico — the one that breathes in grandmothers' kitchens, in artisans' workshops, in the plazas where the music never stops. A Mexico that cannot be scheduled — it can only be encountered.

Isabel has had the fortune of promoting Mexico on a global stage, and from that journey she has learned that what captivates international travelers most is not the infrastructure or the monuments — it is the human warmth. That warmth is exactly what she channels into every experience she creates.

Background & Recognition

• 15 years of experience in the international tourism industry

• Master's Degree in Emotional Ecology — understanding and managing emotions applied to experiential travel

• President of Skål Internacional Puebla 2026

• Promoter of Mexico on the world stage and designer of authentic, personalized and memorable travel experiences

• Specialist in wellness, cultural, and gastronomic tourism in Mexico and global destinations

The Mexential Philosophy

A Mexential journey is not an itinerary. It is a state of mind.

Under Isabel's guidance, Mexential creates experiences that develop the traveler's emotional awareness. Through new encounters, each person comes to understand their own emotions and those of the people around them more deeply. The journey becomes a mirror — and a

teacher. Every corner of Mexico has something to offer the traveler who arrives with open eyes and a willing soul.

Isabel expresses it with a conviction she carries always: the moments we live alongside people who impact us are our true school of life. And it is with those moments — not the souvenirs, not the photographs — that we always leave with something that lasts.

Let us show you Mexico through our vision. Every experience — a mark that lasts forever."

— Isabel Maritorena · Mexential Travel Designers